Fashion and VR, 2019

The Fashion and VR project was launched by the Center for Research of Fashion and Clothing (CIMO) in 2019 with the intention of researching the relationship between fashion and virtual reality. It is a joint work of Tina Spahija and Marta and Tea Stražičić who researched the impact of digitalization on fashion production. Having been involved in fashion design for several years, Tina Spahija was interested in how the process of creating a garment could be approached differently. Given the close contact with people involved in 3D animation and new media, in this case with Marta and Tea Stražičić, who recently, especially Marta Stražičić, use VR (virtual reality) as the main medium in their work, the idea has developed about the new process of creating clothes.

The process of creating a garment or collection begins with a sketch, through countless sketches elaborates the idea and the aesthetic appearance of garments we want to make, after the elimination and selection of sketches it is necessary to make project drawings of each garment according to which we know how to make a cut, and then sew a garment. The whole process is set in 2D, from the sketch itself, the project drawing, to the cut, everything is drawn on paper. Only after making the cut and cutting in the material does sewing begin, which by connecting several 2D parts makes a finished garment that thus gets a third dimension, 3D, and by dressing on the human body we see that volume.

Through the project, it is proposed to reverse the production process. Starting with 3D, virtual 3D shapes are first created which are the idea and aesthetic aspect of future clothing. From various 3D shapes we build a virtual interactive world that as a work can stand on its own, but that virtual world is only the first part of the process. We now map these same 3D shapes, place them in 2D and use their UV maps as cuts, as prints on textiles or just as a conceptual sketch for a garment. UV maps are used to make garments, we refine them so that we can turn them, more precisely sew them into a functional garment. By sewing we get a garment, which is now a physical, tangible 3D object created from a virtual 3D shape, not from a 2D sketch. The idea is to photograph each item after sewing several garments, more precisely, after making a smaller collection, and return to the virtual world from the beginning of the process, and place them next to the 3D shapes from which they were created, thus closing the production process.


Project participants: Tina Spahija, Marta and Tea Strižičić





* Research project Fashion and VR supported by the City Office for Culture, Education and Sports of the City of Zagreb for 2019.

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